Facebook® Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns, Third Edition
By: Brian Carter; Justin Levy
Publisher: Que
Pub. Date: December 14, 2011
Facebook Marketing is a wonderful book for anyone who is looking to expand their business opportunity with the Facebook world. In 2011, Facebook reached over 750 million users, which is a huge market for your business. The fact that Facebook offers effective and targeted advertisement sets it apart from other web 2.0 applications. The book is a how-to guide on how to set up a Facebook page for your business, how to market effectively, and how to evaluate the results of your marketing.
The first portion of the book covers how to set up and use Facebook. It is a great resource for anyone, even if you have never even logged in to Facebook before. Once you have become more familiar with the basic functions, the book jumps into the features for Facebook pages. Once you set up your Facebook business page, you have to decide if you would like to market using Facebook Ads. The book weighs the pros and cons of Facebook Ads, and which options your should be selecting to maximize your ad campaign. It covers the top 12 reasons your ad may be rejected, whether paying per click or per impression is more effective for your goals, and how to target your audience. This really helps when analyzing all the different options and deciding what is best for your company.
Another major topic the book covers is the importance of building a community and connecting with your customers. If you have a customer who is celebrating their birthday, acknowledge it. If they have a question posted on your page about a product or service, interact and help them. Another fun way to interact is with pictures and videos. You can do a tour of your office or take silly pictures with your coworkers. You can also answer FAQ with videos or post tutorials, which will be a reference for current and future customers. Personalizing your business to connect with customers is a great marketing strategy. It builds that emotional connection with your customers, which in turn builds loyalty and word-of-mouth sales.
You also want to make sure your Facebook community stays engaged with your Facebook page. If they simply like your page, and never come back, you are not effectively interacting. The book gives great tips on how to make sure your posts show up in their news feed. The best advice is to ask questions, in particular to “sell the dream”. How is your product or service fulfilling their dream, and ask questions that make them think about that dream. It is another way to draw out that emotional connection. You can also run contests and sweepstakes. The book gives examples of how other business employ these tactics effectively to give you a better idea of how to implement it. It also has a chapter which evaluates 20 different Facebook pages, and how their different marketing strategies work for them.
The book gives you step-by-step instructions for all of these features. It makes it simple for anyone to set up a Facebook page, and aim for bigger business goals. It inspired me to create a Facebook page for my mom’s new business, Real Housewife Hats. I am also working on creating a web page for her business. The book will help me create more traffic to her website, and vice-versa. It has a lot of strength not only in its easy instructions, but also in its evaluation of each decision. It tells you how effective certain marketing tactics are, and therefore encourages you to follow these tactics with your webpage. With so many options out there, it is great to have a reference that helps you decide what is right for you and your business.
Facebook Marketing is available on the CSN library website. It is free for students, so I urge anyone interested to take a look at it. It is an extremely helpful resource, and I recommend it to anyone from a starting entrepreneur to a multi-million dollar business. There is something in there for everyone to help their business.
The first portion of the book covers how to set up and use Facebook. It is a great resource for anyone, even if you have never even logged in to Facebook before. Once you have become more familiar with the basic functions, the book jumps into the features for Facebook pages. Once you set up your Facebook business page, you have to decide if you would like to market using Facebook Ads. The book weighs the pros and cons of Facebook Ads, and which options your should be selecting to maximize your ad campaign. It covers the top 12 reasons your ad may be rejected, whether paying per click or per impression is more effective for your goals, and how to target your audience. This really helps when analyzing all the different options and deciding what is best for your company.
Another major topic the book covers is the importance of building a community and connecting with your customers. If you have a customer who is celebrating their birthday, acknowledge it. If they have a question posted on your page about a product or service, interact and help them. Another fun way to interact is with pictures and videos. You can do a tour of your office or take silly pictures with your coworkers. You can also answer FAQ with videos or post tutorials, which will be a reference for current and future customers. Personalizing your business to connect with customers is a great marketing strategy. It builds that emotional connection with your customers, which in turn builds loyalty and word-of-mouth sales.
You also want to make sure your Facebook community stays engaged with your Facebook page. If they simply like your page, and never come back, you are not effectively interacting. The book gives great tips on how to make sure your posts show up in their news feed. The best advice is to ask questions, in particular to “sell the dream”. How is your product or service fulfilling their dream, and ask questions that make them think about that dream. It is another way to draw out that emotional connection. You can also run contests and sweepstakes. The book gives examples of how other business employ these tactics effectively to give you a better idea of how to implement it. It also has a chapter which evaluates 20 different Facebook pages, and how their different marketing strategies work for them.
The book gives you step-by-step instructions for all of these features. It makes it simple for anyone to set up a Facebook page, and aim for bigger business goals. It inspired me to create a Facebook page for my mom’s new business, Real Housewife Hats. I am also working on creating a web page for her business. The book will help me create more traffic to her website, and vice-versa. It has a lot of strength not only in its easy instructions, but also in its evaluation of each decision. It tells you how effective certain marketing tactics are, and therefore encourages you to follow these tactics with your webpage. With so many options out there, it is great to have a reference that helps you decide what is right for you and your business.
Facebook Marketing is available on the CSN library website. It is free for students, so I urge anyone interested to take a look at it. It is an extremely helpful resource, and I recommend it to anyone from a starting entrepreneur to a multi-million dollar business. There is something in there for everyone to help their business.
Do you think this book would be of any defensive value for people who are not in PR but just would like to feel more comfortable with FB, as in knowing how to avoid getting on the radar of people who are trying to target the unwary public?
ReplyDeleteOh definitely! The beginning of the book is a general guide to Facebook, and includes how to change your privacy settings. It made me think more about how my information is being used on Facebook. I removed the option to use my GPS location and other features because of the information in the book.
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